Dynamic, trustworthy and socially responsible. These are the core values at the heart of the Malta FA’s commitment as laid out in the association’s strategy for 2020-2024 launched just over a year ago. The ongoing implementation of the projects and reforms included in our strategy, the first in the long history of the association, is a very challenging task, all the more so in the context of the unprecedented difficulties caused by the COVID-19 pandemic. Nevertheless, these circumstances have not dampened our collective motivation and determination to do whatever it takes to raise the standards across all areas of Maltese football, driven by our conviction that we can perform better. It is with this mindset that we have carried out a holistic review of our brand portfolio culminating in the presentation of a new visual identity which was unveiled during the General Assembly held recently. Supported by UEFA under its GROW programme, the rebranding process represents a bold and courageous move by an association which is proud of its history and its past, with all the highs and lows, but one that has a strong will and a defined strategy to achieve progress by way of creating a...