Many local retailers have for a long time stuck to a business model based on getting more customers into their stores. In recent years though, this model has been challenged by advances in technology and logistics, enabling customers to procure goods and services at any hour and without stepping out of the house. The pandemic has forced local businesses, most of which are small enterprises, to quickly catch up in trying to provide a competitive e-commerce experience to their customers. The EU statistics office has found Malta has the most significant number of enterprises which, due to COVID, increased their efforts to sell goods or services online in 2020. Malta Chamber of SMEs CEO Abigail Agius Mamo expressed her satisfaction at how local retailers are changing their business model to meet consumers’ expectations. She also observed: “The change was driven mostly by necessity, so those who opted for quick fixes to safeguard their business must now focus on the long term.” Few doubt that the e-commerce trend is not just here to stay but will continue to expand and evolve. Consumers will continue to look for retailers that offer the facility to buy their products online and get...