Air Malta raises winter revenue by 52% through seat sale

Air Malta raised its winter revenue by 52% thanks to a seat sale to promote flights to Malta, Finance Minister Tonio Fenech said this afternoon. He was speaking during the inauguration of the new Air Malta head office at Skyparks Business Centre at Malta International Airport. Mr Fenech said that the national airline had offered flights to Malta with a 25% price reduction in a bid to improve traffic. As a result, sales increased by 5,000 seats, or 69%. He said Air Malta was showing itself to be responsive to market demands. Its recent rebranding exercise showed how it was marketing not just itself, but also the country.  The restructuring exercise was on target and the airline would this year receive €40m from the government in terms of what was agreed with the European Commission. Company chairman Louis Farrugia expressed his pleasure over the progress being made by the airline in terms of its restructuring programme. The airline, he said, was becoming increasingly efficient in the face of the challenges posed by high fuel prices, the unfavourable economic climate and low cost airlines. He said the move from the former barracks that housed the head office to an open plan...