APS Bank’s customer care APS Bank takes customer feedback exceptionally seriously and we thank John Zammit for sharing his views (September 24). Listening to our customers is core to our operations. Incidentally, our dedicated Voice of the Customer team has been in touch with Zammit to discuss his concerns further and explain the rationale behind the changes. Concerning the bank’s broader approach to such developments, our team continually assesses ways of optimising our digital platforms in line with the bank’s mission statement to make the banking experience simpler and more personal. In fact, this particular change was devised directly by our customers from feedback they had tabled with the bank. We would clarify that the feature referenced in Zammit’s opinion piece has not been removed but has rather been amalgamated with another functionality called “account history”. From here, our customers can view all their incoming and outgoing payments accordingly from the convenience of our myAPS mobile app, without any need to access the desktop platform. The bank shall continue to monitor the response to such platform enhancements and to perform fine-tuning adjustments as required,...
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