Rocksteady unlocks the true potential of data with data-driven marketing to make better decisions and have the best formula to effectively take The Plaza Shopping Centre's digital strategy across online users to be able to create, interact, collaborate and share content, in text, images and video, and ultimately maximise ROI in both time and money. Digital marketing and technology have always been key aspects of The Plaza’s philosophy for success, and with the impact of COVID, implementing data-led and smart marketing has never been more critical to success in the industry. In collaboration with Rocksteady Digital Agency, the shopping centre has introduced a new diversity and lifestyle-focused campaign, titled - ‘…For every lifestyle. For every moment.’ - to debut the spring/summer season of 2022 in Malta, promoting the best brands under one roof. This forms a part of The Plaza’s constant commitment to deliver a top-level consumer and client experience, as well as a drive to constantly boost the footfall in individual outlets when visiting the shopping mall. There is no doubt today that a strong web presence is an essential part of every communications campaign. Through...
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