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Despite inflation, iconic Panini stickers are still a hit in Malta

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People exchange Panini stickers in Valletta earlier this week. Photo: Facebook

The FIFA World Cup in Qatar will only start in November but the tournament fever has already kicked in as hundreds of sticker enthusiasts eagerly put their hands on the iconic Panini sticker album – despite the inflation. Malta launched the Qatar 2022 sticker book and stickers on August 31 and dozens of people were queuing up outside the Anastasi Panini outlet in Valletta, continuing a decades-long tradition which has not fallen victim to the digital age. “We had several people waiting for us to open our outlet in Merchants Street, Valletta and many told us they took the day off from work so they can start their collection as they were looking forward to trade their doubles,” Luke Anastasi told Times of Malta. The Qatar World Cup logo posted by Anastasi on Facebook. “We had grandparents with their grandchildren, police officers, priests and even members of parliament buying them. Mothers buying stickers for their sons. One woman even told us that her son was busy with preparations for his wedding but he begged her to get the album on launch day.” Meanwhile, some Gozitans caught the early fast ferry on launch day to be in line to grab the album and sticker box. It is also a...


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