We are living on thin ice – due to global crises and especially Russian President Vladimir Putin’s war of aggression against Ukraine. Many things are in question. A new era, a new spirit of the times, is emerging because the barrel has overflowed. Significant changes are the result. There are major challenges with risks, but nevertheless a lot of positive potential. Acknowledging the zeitgeist is elementary because those who use the flywheel of the zeitgeist – always an essential aspect of the mechanisms for sustainable success – are naturally more successful. When something no longer fits the times, whether in terms of thinking, behaviour, procedures, structures, systems, technologies – it loses acceptance, gets a strong headwind. But what fits the times will develop inexorably and enjoy a strong tailwind. In the first global crises of our young 21st century – from the financial crisis, to the climate crisis to the COVID-19 pandemic – we have spoken of worldwide disruptions. They have shaken established structures and orders: the financial and economic systems and the globalised supply chains. Globalisation has revealed its fragility and weakness at the knees. And they have...
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