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H&M profits, sales beat forecast in second quarter

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H&M CEO Helena Helmersson. Photo: Chris Anderson / TT News Agency / AFP

Swedish fashion retailer H&M posted stronger-than-expected sales and profits in the second quarter on Wednesday as shoppers splurged in stores and online. The company, however, warned that "many challenges remain", including soaring global inflation, supply chain bottlenecks and Russia's invasion of Ukraine.  H&M's net profit soared by 33 per cent to 3.7 billion Swedish kronor (€345 million) between March and May compared to the same period last year, while sales surged 17 per cent to 54.5 billion Swedish kronor despite stopping sales in Russia, Ukraine and Belarus. "Well-received collections have led to strong development, with a further increase in full-price sales and decrease in markdowns," H&M CEO Helena Helmersson said in a statement. Shoppers returned to stores as COVID restrictions have been lifted in most parts of the world. "Sales in physical stores increased substantially while online continues to do well. This once again shows the value of having both physical and digital channels which strengthen and complement each other," she said. Helmersson said disruption and delays in the supply chain are "gradually" being eased, but there is "substantial inflation". "The...


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