It’s Times of Malta again

Thirty-five years after a Mintoff-era law clipped ‘Malta’ from its name, The Times will tomorrow return to its original identity. Rebranding the daily and Sunday editions as Times of Malta and The Sunday Times of Malta signifies both a return to these newspapers’ roots as well as creating one unified brand. Modifying the mastheads made sense with Malta’s most popular local website – www.timesofmalta.com – ensuring the name was already immediately recognisable, Allied Newspapers managing director Adrian Hillman said. “We already have one of the country’s most recognisable brands. This is an opportunity to align all our news content under one heading,” he said. The first daily edition of the Times of Malta hit newsstands in 1935, although a weekly paper with a ‘The’ prefix to the title had been printed by Lord Strickland since 1929. By 1938, the Sunday edition had also aligned its name to the daily newspaper, becoming The Sunday Times of Malta. Both names outlasted a world war, the move to independence and the beginning of decolonisation, with the only changes to the newspaper masthead. Mastheads evolved, with the ornate lettering and Union Jack backdrop of the 1930s changing to...